Google Tag Manager

The most complete and modern implementer and manager of Audience Measurement Tags

GTM – ONE CLICK TO MEASUREMENT

At Moustache we have a dedicated core for Digital Business Intelligence.
On the heart of this core our team evaluate data, obtain and translate graphics and consumer journey. That way, conclusive reports can be delivered full of relevant information for real decision making, always thinking about upgrading in digital projects and increasing conversion.

Pre-click Setting

  • Audience measurement

    (Page views x users)

  • Behavior of the audience

    (Who, what, where)

  • Depth

    (Audience association x behavior)

  • Source Division

    (Traffic, Device, Moment)

Post-click Configuration

  • Goals

    (Registration, sales, interaction)

  • Ad-blocker

    (Single visits per%)

  • Views by Editorial

    (Content x conversion)

  • Mention of Apps

    (Mention)

Main Bases

In what we should always be attentive

  • Device type

    (Desktop, Tablet, Smartphone)

  • Region

    (Parents, state, city)

  • Behavior

    (Navigation type)

  • Session time

    (Browsing time)

  • Rejection rate

    (Enter and leave without consuming)

  • Conversion Funnel

    (Convert)

  • Ad types

    (Who converts more)

  • Interaction attempts

    (Links, contacts, purchases)

User's Journey