Engaging your client wherever you are!
Our understandment of Marketing E-mail is CRM (Costumer relationship management).
The development of a E-mail must be thought and planned according to main factors to ensure the deliver for the final costumer.
These are factor we need to consider to adapt to all devices,including cellphones:weight,picture,links,mention tags (Analytics) and responsive front-end.
The E-mail creation must follow the manual of good practices as Gmail, Hotmail,Uol Mail and others...
However,develop and deliver an e-mail doesn’t guarantee it´s sucess and conversion.The analytical intelligence behind the user action after receive it is the main point. Here will happen the decision making,wether get in touch to the client or deleting it’s contact from the database.